How to harness charisma in business

Being charismatic in most settings is definitely a plus. It’s particularly useful in a business setting. And for a leader it’s a necessary skill to be able to use charisma in business to influence a variety of stakeholders, from customers, peers to board members and staff.

Having personal charm and charisma is a vital leadership quality especially in organisations going through significant change or operating in turbulent markets. Here the abilities of your leaders will often be the crucial influence between success and failure of the business.

But is charisma an almost magical quality only available to the charming and successful? Is it something just out of our reach? Can you really turn a shy wallflower into the next Jack Nicolson or Helen Mirren?

“Charisma is a sparkle in people that money can’t buy. It’s an invisible energy with visible effects.” Marianne Williamson

Using charisma to attract, charm and influence

Charisma is the quality of being able to attract, charm and influence those around you. Charisma is the result of excellent communications skills and ultimately being able to influence those around you. There are different styles or types of charisma some people may have a more quiet style relying on more on personal charm to influence, others may be more passionate sweeping others along with their enthusiasm.

So is charisma something that can be nurtured and a skill to be learned? Yes most definitely! Actors know it is something that can be consciously developed and acquired.

Unlock the secret of charisma

This module unlocks the secret of personal charisma and reveals the unique techniques performers use to translate this intangible quality into something observable and replicable. 

You’ll discover how the elusive quality of “charisma” can be consciously generated to enable you to always project a positive image of personal excellence that engages and inspires people you work with. Part of our Impact & Confidence performance area this module is designed to stretch participants’ capabilities and encourage them to rise to the challenge of releasing their full charismatic potential.

Participants will be able to:

  • Translate the intangible concept of charisma into observable behaviours
  • Unlock the secret of personal charisma and authentically project natural confidence, whatever the situation
  • Embody the characteristics of a charismatic communicator
  • Realise your potential as a powerful and effective communicator
  • Motivate others and inspire commitment through behaviour
  • Be more memorable – hold peoples’ attention and make them listen to you when you are speaking
  • Energise your environment – generate energy and presence that people are drawn to and want to engage with

If you’d like further information on how we can help you or your leaders please contact us here.


More modules in our Impact & Confidence performance area

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