Ask the right questions and sell the benefits

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“Commitment is an act, not a word.”
Jean-Paul Sartre

This module provides a powerful questioning process and conversation structure to get the information you need from your customers and prospects so you can build a compelling sales proposition.
Discover how to ask the right questions at the right time to identify the information to make a sale. Know when to listen and what you need to hear, how to bring your key information to life and make it relevant to client's needs and how to comfortably steer your customer towards making strong, actionable commitments to progress the sale.

    This module:
  • Half-Day
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Participants will be able to:

  • Structure a face-to-face sales conversation effectively
  • Ask all the right questions
  • Listen carefully to your customer and understand their needs and wants
  • Sell the compelling benefits of products or services
  • Paint a vivid picture of how your organisation can deliver what your customer wants
  • Deliver your key sales messages with conviction
  • Confidently ask for commitment
  • Be confident in all face-to-face selling situations

I am sceptical about ‘soft training’ that is not technical, or content based, however this has been far more challenging than I realised it would be. I feel I learnt a unique and valuable approach to sales skills, using an actor’s secret process - I can’t wait to try it out in a professional sales setting.

- Delegate, Google


If this module is of interest then there are 3 ways we can help you…

Sign up for a taster session, add the module to an enquiry or get in touch and we’ll help you select the correct behaviours.