Tackle difficult objections

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"The man who is not dead still has a chance."
Lebanese Proverb

This module enables you to confidently tackle new or difficult customer objections and to stay credible even if you don’t know the answer.

Discover how to instantly adapt your sales script to make tackling difficult objections part of a calm, respectful, adult to adult sales conversation. Learn how to take control when difficult objections are raised and guide customers through a unique conversation structure empowering you to radiate an easy confidence, listen to others with sensitivity, clearly define their needs, identify difficult or new objections and offer with confidence and conviction new trades or alternative solutions that successfully close the sale in 1 on 1 or small group situations – even in the most difficult negotiation.

    This module:
  • Half Day
  • 1 - 50
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Participants will be able to:

  • Become more resilient to rejections
  • Understand the conversational structure and closing mechanisms to tackle difficult objections
  • Overcome customers’ objections sensitively and constructively
  • Develop an atmosphere of mutual trust
  • Secure agreement to explore the sales objection/s
  • Use advanced questioning techniques to probe customer objections further
  • Identify the issues that are holding a prospective customer back from agreeing a sale
  • Understand how to isolate the important sales objection/s
  • Understand how to relate their identified needs to your product or service
  • Close a sale confidently even if the pressure is on
  • Know when to say ‘no’ to a customer
  • Be calm and project composure in even the most difficult negotiation


If this module is of interest then there are 3 ways we can help you…
Sign up for a taster session, add the module to an enquiry or get in touch and we’ll help you select the correct behaviours.