Bring data to life using storytelling

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"A tale, fictitious or otherwise, illuminates truth."
Lebanese Proverb

This module provides the potent storytelling techniques and structures writers use to technically hook and engage an audience and applies them to bringing sales data to life in compelling and memorable ways.

Discover how to stand out from the competition by avoiding presenting complex or technical information as dry and boring fact - instead learn how to convert sales data into relevant human “stories” that engage an audience’s interest and relates the data to their needs and emotional drivers. close the sale in 1 on 1 or small group situations – even in the most difficult negotiation.

    This module:
  • Half Day
  • 1 - 50
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Participants will be able to:

  • Use storytelling structure to communicate ideas effectively
  • Tell engaging sales stories to bring your data and sales messages to life
  • Develop interesting stories to illustrate key sales messages
  • Grab the attention of your audience
  • Use memorable stories to tell the audience the fundamental benefits of the data
  • Make sales data or technical information engaging
  • Keep your product in the clients mind long after you leave
  • Revitalise dry but important content
  • Make the client understand how the data reflects tangible, human benefits

“We know it is essential to ensure that we connect effectively with colleagues, peers and patients – yet sometimes how we communicate can be overlooked. The Method is great - it offers incredibly valuable tools that can be practically applied to make a real difference to the way messages are delivered – and I continue to put the learning into practise every time I give a talk. I thoroughly recommend them and think that what they have to offer plays a vital role in the professional development of health care professionals”

- Dr Karl Gaffney, Consultant Rheumatologist, Norfolk and Norwich University Hospital


If this module is of interest then there are 3 ways we can help you…
Sign up for a taster session, add the module to an enquiry or get in touch and we’ll help you select the correct behaviours.